Gluten Free Garage selects Branding & Buzzing as Agency of Record for Digital and Social Marketing
TORONTO (April, 2017) – For the 6th annual Gluten Free Garage, Toronto’s original pop-up gluten-free marketplace, we are excited to announce that we have joined forces with Toronto agency Branding & Buzzing.
“When it came to the PR and social media marketing for this year’s Gluten Free Garage, Branding & Buzzing was a no-brainer, especially after they announced the launch of their gluten-free division,” says GFG founder RonniLyn Pustil. “I also knew that Rachael Hunt, the creator of GlutenFreedom Inc., a valuable resource in the gluten-free community, is heading up the GF division and I know that she understands the audience and the gluten-free lifestyle and truly appreciates what Gluten Free Garage is all about.”
Branding & Buzzing, which launched Canada’s first gluten-free marketing division last year, is taking on the festival’s on- and off-site social media plus premium pitches for television and radio coverage. At the helm is agency VP Marian Staresinic and the gluten-free division’s account director Rachael Hunt, both of whom have lived gluten-free lifestyles for many years.
“With our five-plus years of experience working alongside food festivals citywide, our in-depth knowledge and involvement in the GF niche and this being the only gluten-free festival in Ontario, I feel that this was the most perfect fit for both sides and couldn’t be more thrilled with our involvement,” Staresinic says.
Hunt has worked before with Gluten Free Garage through her personal venture GlutenFreedom Inc., an online community dedicated to dining, cooking, traveling and living gluten-free. “I’ve always been a big supporter of Gluten Free Garage and have taken to my channels to promote and share the event highlights with my audience,” she says. “I’m looking forward to working closer on the festival and being involved in the exciting elements that make it such a success.”
The 6th annual Gluten Free Garage (#GFG17) is taking place during Celiac Awareness Month on Sunday May 28 at Artscape Wychwood Barns from 10:30 am to 4:30 pm.