Posts Categorized: GFG updates
Gluten Free Garage selects Branding & Buzzing as Agency of Record for Digital and Social Marketing
TORONTO (April, 2017) – For the 6th annual Gluten Free Garage, Toronto’s original pop-up gluten-free marketplace, we are excited to announce that we have joined forces with Toronto agency Branding & Buzzing.
“When it came to the PR and social media marketing for this year’s Gluten Free Garage, Branding & Buzzing was a no-brainer, especially after they announced the launch of their gluten-free division,” says GFG founder RonniLyn Pustil. “I also knew that Rachael Hunt, the creator of GlutenFreedom Inc., a valuable resource in the gluten-free community, is heading up the GF division and I know that she understands the audience and the gluten-free lifestyle and truly appreciates what Gluten Free Garage is all about.”
Branding & Buzzing, which launched Canada’s first gluten-free marketing division last year, is taking on the festival’s on- and off-site social media plus premium pitches for television and radio coverage. At the helm is agency VP Marian Staresinic and the gluten-free division’s account director Rachael Hunt, both of whom have lived gluten-free lifestyles for many years.
“With our five-plus years of experience working alongside food festivals citywide, our in-depth knowledge and involvement in the GF niche and this being the only gluten-free festival in Ontario, I feel that this was the most perfect fit for both sides and couldn’t be more thrilled with our involvement,” Staresinic says.
Hunt has worked before with Gluten Free Garage through her personal venture GlutenFreedom Inc., an online community dedicated to dining, cooking, traveling and living gluten-free. “I’ve always been a big supporter of Gluten Free Garage and have taken to my channels to promote and share the event highlights with my audience,” she says. “I’m looking forward to working closer on the festival and being involved in the exciting elements that make it such a success.”
The 6th annual Gluten Free Garage (#GFG17) is taking place during Celiac Awareness Month on Sunday May 28 at Artscape Wychwood Barns from 10:30 am to 4:30 pm.
HERE’S A TASTE OF WHAT TO EXPECT AT #GFG17!
LIBATIONS IN THE COURTYARD
This year Gluten Free Garage is hosting an unprecedented number of vegan and vegetarian vendors. But we know that there are many gluten-free carnivores out there who will be asking: “Where’s the beef?”
Enter Hero Certified Burgers.
You know what my beef is with Hero Burgers? Their french fries, which themselves are gluten free, are made in a shared fryer, so there is a risk of cross-contamination. Hence, my daughter, and everyone else with celiac disease, cannot have them. Which is a bummer, because Lil loves fries.
But I appreciate that Hero Burgers is very clear about this in their communications, because it keeps people with celiac and gluten intolerance safe. Also on the plus side, most of their proteins (except for the hot dog) and condiments are gluten free and they have gluten-free buns from O’Doughs that are warmed in a dedicated toaster. And, most recently, they added gluten-free naturally smoked beef bacon to the menu.
Click here for a full list of the gluten-free offerings at Hero Burgers.
Back to the fries. You may wonder why Lily is eating them in the above photos. Is it an act of gluten-free child rebellion? No, she knows how much it sucks to get glutened. It’s because at Gluten Free Garage the Hero Burgers food truck serves up fries—and poutine!—made in a dedicated fryer with fresh, clean oil. So Lily and her fellow celiacs get to order a side of fries with that!
Hero Certified Burgers is a Silver sponsor of Gluten Free Garage.
Fiesta Farms Gluten-Free Grocery Giveaway!!!
Fiesta Farms, the official grocer of Gluten Free Garage, has loaded up a shopping cart full of our fave gluten-free products, local and imported. Valued at $700, this gluten-free giveaway is packed with pantry staples, snacks, sauces, sweets and more!
Enter to Win
♥︎ Fiesta Farms staff will hand out ballots at Gluten Free Garage on Sunday May 1st. Make sure to get one!
♥︎ Fill out your ballot and head about 5 blocks south to Fiesta Farms to submit it at the express checkout.
♥︎ The winning ballot will be drawn on May 16th and Fiesta Farms will call the lucky winner.
Bonus: When you hand in your ballot at the store, you’ll get a free Bob’s Red Mill gluten-free instant oatmeal cup, compliments of Fiesta Farms!
Some of the products in the Fiesta Farms Gluten-Free Grocery Giveaway:
Earth + City
Grain-Free JK Gourmet
No. 7 Mexican Hot Sauce
Fiesta Farms is a Gold sponsor of Gluten Free Garage.